These are startup strategies to stay away from, and are often driven by eagerness or pride in the idea itself, and thus can delay and ultimately end the venture before it’s started.
My insight comes from helping organizations and individuals that have attempted to start a business or venture with a heavy dependency on cloud based technology. The following is most relevant to the development of websites and mobile apps but could very well be applied to other types of merging business as well.
Going for Perfect
For many reasons a new business owner will get stuck on a few items that can prolong them getting out to the market. The irony is that these items are made to be requirements when the reality is they can be developed later or may not truly be needed. Whether these requirements are a result of looking at what the competition is doing, trying to meet the expectations they’ve built up themselves or getting too many ideas from outside sources, it’s easy to get pushed into delaying a release because it simply doesn’t do enough. Especially with cloud based businesses this can be a detriment to getting your new idea out to market and testing the waters. By the time they feel good about what has been built it is likely too late, with a consumption of too many resources or it could simply be the wrong direction. The realization then sets in that perfect didn’t exactly mean perfect to the users.
If You Build it They Will Come
Along with investing too much before going to market, all too often, the notion that once it’s “live” on the Internet the masses will congregate ready to hand over their money and praise the incredible new product that has entered their lives. Many have built with this expectation only to release to the public and have no one show interest. The efforts were solely focused on building the product. The foresight and efforts of marketing, researching interest or in some cases generating interest simply wasn’t a priority. The thought that millions of people must simply share the same need that the owner has built up. This strategy is all too common and is also too easy to fall into.
In Contrast, Focus on the User
Everyone wants to be responsible for making something that makes an impact when it comes to their business. My advice is to keep focus on the impact your product will have on those that it benefits. Keep the product or service secondary. Focus on the individuals, or end users, that will be most impacted by your businesses goals and be prepared to shift if their needs are different than you realized.
By delivering meaningful solutions for the end user to realize those goals that brings value to them. Continually building upon small releases will help your business realize success and be right where it needs to be for the right reasons. This will require research and in some cases experimentation. Focus groups, surveys, research of similar trends and potentially small releases to see how people respond will continually take your venture to the next level.