We live in a digital age where most businesses need a website if they plan to make it in their industry. However, you’ll quickly find that more goes into crafting a quality website than meets the eye. You have about two seconds from the moment someone clicks on your link to pull them into your message. Here’s what you need to keep in mind to make an excellent first impression.
1: Be Visual
An appealing design, strategically placed content, and a clear message is what people expect from a quality website. Strategically use content, videos, and graphics when it makes sense. Remember, don’t just tell people, show them!
2: Make it User-Friendly
When a person visits your site, they want the experience to be quick and straightforward. Your site should be easy to navigate, and it should be clear what your product or service includes. You can easily break this down by creating a quality website design that efficiently moves users from one page to the next. Failure to have a user-friendly website will result in people moving on to a better experience.
3: Optimize for SEO
Did you know that 93% of all Internet experiences originate with a search engine? That means that people are going to start by Googling terms that are most relevant to your industry. You want to be sure that your site is SEO optimized so that people can find you easily on the web.
4: Content is Key
Content matters. You certainly want to clearly explain who you are and why your customer should choose you above all the rest. However, you want to avoid having too much text because people can easily get overwhelmed by large content sections. Break it down into easily digestible snippets, and use bullet points or small paragraphs when you can. Of course, always remember to proofread!
5: Don’t Forget Call to Action
Every website should have a call to action that is easily found in a few seconds. However, 43% of websites don’t! You want this message to be clear and concise because this is ultimately what people will use to sign up for your service or contact you for more information.
Need Help Building Your Website?
We get it. Building a website can feel overwhelming. If you are ready to take your business to the next level, we can help. Riafox is dedicated to creating customized websites that make our clients competitors in their industries. Reach out to us today to talk about your project!