Growth-Driven Design vs. Traditional Web Design: Pros and Cons

Launching a new website can be an excruciating experience that usually leaves people feeling more anxious than excited.

Introduction

With so many options, features, and devices available to choose from, how do you create the website that will connect with your visitors?

Let’s examine two ways to build your shiny new website and learn about the pros and cons of each option.

Traditional Web Design

You’re probably familiar with this method to launch a website because most web agencies and DIY website building tools offer this type of service. Let’s dive into what works and what doesn’t when you go with traditional web design.

Pros:

Finite Timeframes – You know when the project will start and have a basic idea of when it will be completed.

Familiar Processes – You’ve probably been through this before, and you know how it works. It’s comfortable. There’s a single expense for a website that will take a few months months to build.

Cons:

Large Upfront Costs – Even though it’s a single expense, it can be a large one-time payment that is usually paid upfront.

Doesn’t Account For Change – Additional features and unforeseen requirements can create unexpected cost increases or timeline alterations. Additionally, if any changes are needed once the site is complete, you’ll pay for those new, unplanned features.

Results Are Not User-Driven – This is huge. The project will have a lot of input from the agency, the designer, and the client, but little will be based on the actual user, how they interact with the site, or what they want.

The New Website Is Months Away – Hopefully your visitors don’t mind the “Under Construction” graphic on your website for a few months.

TWD vs GDD

Growth-Driven Design

Growth-driven design is the new kid on the block; it’s a new way of approaching website development, even though seeds of the idea have been around for a while. Let’s learn more about why this approach to web design is so unique.

Pros:

Cost Is Spread Out – There’s no need to have everything paid upfront in a large lump sum. The total expense will be paid in smaller increments each month.

Quicker Initial Launch – GDD uses a Launch Pad Website that can be quickly implemented, without spending time on features that may or may not be beneficial to the user. No need to wait three months before you see any progress.

User Data Dictates Action – Because of the quick Launch Pad Website release, your new website can start tracking user data as soon as possible. This allows you to take your goals and the users into account simultaneously to find the best solutions for your website.

Learning And Updating Monthly – With the quick launch and the user tracking, your website will continually improve each month. It can easily adapt to the new discoveries and unforeseen issues. You no longer have to wait years for the next website iteration to address new features that you want added.

Couple With Inbound Marketing – Growth-Driven Design and Inbound Marketing are a powerful combination and compliment each other perfectly. They bring new users to the website, increase website traffic, and improve your website conversion rates.

Cons:

Ongoing Project – It may feel like there’s no hard project deadline. Having a continual monthly expense can feel more daunting than tackling one large sum payment up front.

A New Way Of Doing – GDD is different. It’s not the familiar process clients are used to when building a website. Some patience will be required on your end as you learn the new process and as the project progresses to the outcome you desire.

Conclusion

The demand for a website that can connect with your users is vital in today’s online business landscape. That’s where GDD shines. Although many people will continue to automatically default to traditional website design methods for the time being, I envision growth-driven design becoming a major force in the web design arena of the future due to its ability to minimize time developing unnecessary features and more effectively connect with your user.

It’s time to feel excited again about your next website!

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