Today’s digital economy relies on a steady stream of blog posts, videos, and ebooks to drive leads. You’ve probably heard it called inbound marketing, digital marketing, or content marketing, all of which are in stark contrast to traditional, more expensive methods of advertising that include TV, print ads, and direct mail.
You have a epiphany and most brilliant idea for a startup that’s going to be bigger than indoor plumbing. You’re confident that it will rake in millions after just a few short months. With excitement built up, you get ready to gather your resources and start recruiting minions.