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Writing Content for Business Blogs: 5 Simple Guidelines

We live and do business in an increasingly competitive world, flooded with content vying for our attention.  For someone trying to start a business blog in this environment, the pressure to compete may be intimidating.  There are many resources for someone looking to promote themselves and find their blogging niche, but what about the writing process itself?  How can you become a business writer who generates content that makes readers sit up, take notice, and ideally, decide to buy from you?

3 Essential Elements To Know Before Starting A Business Blog

By now you’ve probably realized that having a blog for your business is a necessity during this digital age. The challenging part is figuring out how to create a blog that will grant you the limitless success, leads, and revenue you desire. Don’t you agree? The tricky part lies at the very beginning of creating a blog. There are so many options, methods, directions, and strategies to go about the process that it can easily and quickly lead to feeling like you’re drowning in decisions. However, by focusing on what is important from the very start of your endeavor, the process will soon become natural and even enjoyable!

Startup Strategies to Stay Away From

My insight comes from helping organizations and individuals that have attempted to start a business or venture with a heavy dependency on cloud based technology. The following is most relevant to the development of websites and mobile apps but could very well be applied to other types of merging business as well. These are startup strategies to stay away from, and are often driven by eagerness or pride in the idea itself, and thus can delay and ultimately end the venture before it's started.

Where to Start: Strategies for Your Startup

We have the privilege of meeting and hearing about some incredible startup ideas both large and small. Turning that idea into a viable business model can be a challenge, one unique to startups. Many startups have not only the challenge of creating a new product or service but on top of it they need people to know about it and then want to use it. I want to highlight few strategies for your startup above and beyond establishing a purpose that will improve the probability of success. Keep in mind my experience comes form working startups that our dependent on cloud based solutions such as mobile apps or website.

Making Sure Your Startup Strategies are Focused on the Right Things

You have a epiphany and most brilliant idea for a startup that's going to be bigger than indoor plumbing. You're confident that it will rake in millions after just a few short months. With excitement built up, you get ready to gather your resources and start recruiting minions. Your first stop, your brother. You take the time to explain what's been marinating in your head for the last couple of days.  You meticulously outline why your idea is bigger than Facebook. You then out pour your soul into why this no-brainer plan will surely result in luxurious living. Then, you wait, anticipating his outburst of congratulations for being such a genius. You wait, for the epic mind blown gesture and "Ah HA!".  Instead, your wanting ears are met with "I don't get it". That's it, a simple "I don't get it".

Digging Deeper Into Personas: Fundamental User Assumptions

At this point, you and your business are well on your way to being ready to develop your approach to offering personalized content online.  You’ve identified your user personas, establishing who your ideal customers are.  Now the challenge is in determining how to market directly to them in order to create a customized user experience, leading them to consume your content in a natural, intuitive manner.

6 Useful Reasons to Choose Growth-Driven Design

 Growth-Driven Design (GDD) allows companies to be extremely calculated and thoughtful in the changes they make to their websites.

How Lean Startup Methodology Can Incorporate Inbound Marketing

Today’s digital economy relies on a steady stream of blog posts, videos, and ebooks to drive leads. You’ve probably heard it called inbound marketing, digital marketing, or content marketing, all of which are in stark contrast to traditional, more expensive methods of advertising that include TV, print ads, and direct mail.

Everything You Need to Know About Business Process Automation Using Cloud-Based Software

The term “cloud" has been slowly introduced with a mysterious aura over the last few decades. The very word suggests ambiguity and vagueness when referenced to the internet. 

A Sales Blueprint That Actually Attracts Inbound Marketing Clients

Establishing a system to attract inbound retainers can be daunting for sales representatives, but it doesn’t have to be.