At this point, you and your business are well on your way to being ready to develop your approach to offering personalized content online. You’ve identified your user personas, establishing who your ideal customers are. Now the challenge is in determining how to market directly to them in order to create a customized user experience, leading them to consume your content in a natural, intuitive manner.
There are so many options, methods, directions, and strategies to go about the process of creating a blog for your business that it can easily lead to feeling like you’re drowning in decisions. However, by focusing on what is important from the very start of your endeavor, the process will soon become natural and even enjoyable!
We live and do business in an increasingly competitive world, flooded with content vying for our attention. For someone trying to start a business blog in this environment, the pressure to compete may be intimidating. There are many resources for someone looking to promote themselves and find their blogging niche, but what about the writing process itself? How can you become a business writer who generates content that makes readers sit up, take notice, and ideally, decide to buy from you?
In a recent article in Modern Distribution Management, Marketing Strategist Bob DeStefano writes about the importance of online marketing in garnering a strong competitive advantage. Number one on his list of marketing tips to distributors is to: “Become a Content Marketer.” (more…)