Digging Deeper Into Personas: Fundamental User Assumptions

At this point, you and your business are well on your way to being ready to develop your approach to offering personalized content online.  You’ve identified your user personas, establishing who your ideal customers are.  Now the challenge is in determining how to market directly to them in order to create a customized user experience, leading them to consume your content in a natural, intuitive manner.

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Writing Content for Business Blogs: 5 Simple Guidelines

We live and do business in an increasingly competitive world, flooded with content vying for our attention.  For someone trying to start a business blog in this environment, the pressure to compete may be intimidating.  There are many resources for someone looking to promote themselves and find their blogging niche, but what about the writing process itself?  How can you become a business writer who generates content that makes readers sit up, take notice, and ideally, decide to buy from you?

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