5 Reasons Why Custom Web Designs Are Better Than Website Templates

Imagine this: You’re in your favorite restaurant, seated, and waiting to order. As you stare at the menu, you face a tough choice. 

You tried that one last time, remember? It was pretty good, but this other dish really hit the spot when you came with the in-laws for Christmas.

The predicament is real. What you really want is a little bit of this and a little bit of that to create a custom meal that fully satisfies your taste buds.

But then you see it: Tuesday Special Mix ‘n Match Meal. Jackpot.

Besides making myself hungry, this analogy helps us realize the comfort and joy that comes with customization. The same analogy applies to websites when considering to go with a custom design or a basic template. Here are five reasons why custom website designs have an edge on website templates.

1. Created Just for Your Liking

Custom web designs are specifically created for your brand, business, or product. They are uniquely tailored for your audience. Colors, fonts, and layouts are considered from square one and can be developed knowing entirely how it will enhance your online brand.

You can also feel safe knowing that other companies won’t be browsing the same list of templates for their new website. Nothing is more embarrassing than showing up to the party wearing the same dress as the other girl, right?

2. Clean Code

Custom web design lays a foundation for cleaner code development. You may ask, “Why does this matter? Who looks at the code when they come to your new website?” Google does because search engines like organized code. That matters A LOT.

With custom web design, you have stronger control over how the final code structure will work and look. You can also be certain that the website will be sized responsively for mobile devices and be SEO-ready. You won’t be at the mercy of someone else’s code.

3. Designed to Grow

Custom web design can be designed and developed to grow with your business. Growth-driven design (GDD) is a beautiful fit in this case.

With GDD, your vision, goals, and desired features can be planned into the project timeline from the start. The website can be set up from the beginning to analyze user data and improve to match with your ever-changing business outlook. The best part: You’ll be ready for the changes because you had a plan.


4. Minimize Limitations

Custom web design won’t be limited to template constraints or limitations. Some templates may not be equipped and ready for ecommerce functionality, or even capable of supporting ecommerce. Choosing custom web design over website templates allows you to easily keep features you would like to add down the timeline open for implementation.

Compatibility and easy implementation will be your fork and knife, ready to use on that meal! Otherwise, you may have to ask the waiter to bring you one as he passes by. And then he may only bring you a spoon.

5. Personal Team

Custom web design usually involves a creative web development/design agency that works as an extension of your own team. The agency should take pride in the final product, knowing it’s a one-of-a-kind investment into the concept and ideas that are produced. Agency involvement and care are intangible elements that can make a big difference in the final product.


Template websites have their place and can be a good solution at times, but when you consider these five reasons, you can see the value associated with custom web design. Providing custom options usually opens the door to create the perfect meal or website.