For Kastera Homes, RIA Fox created a website package which contains several different tools. Not only is the site visually appealing, but the rich Internet application environment includes four widgets which are specifically designed to assist Kastera in marketing, sales, and customer service.
Using the Interactive Plat Maps, Kastera can quickly and easily update their community plat maps with new home listings and details. Visitors to the site can easily determine not only the availability of each lot, but can view details relating to price, size, and house design. The Room Designer is also a tool geared toward customers, enabling them to modify room features such as countertops, paint, and flooring in a photo-realistic environment. By participating in dynamic color and pattern manipulation, home buyers can customize their home designs without traveling to other locations.
For internal company use by Kastera, RIA Fox manufactured a PDF Flyer generation tool, which can create promotional flyers tailored to a specific listing and sales representative. This cuts down significantly on design and printing costs from other marketing firms, allowing for direct in-house management. The final widget utlized by Kastera, Agent Identity, is a custom web application which allows agents to override MLS information and edit the contact data for web site display and physical media presentations. This eliminates the confusion which often arises from home buyers receiving contact information for multiple agents.
All together, the strategies implemented for Kastera Homes are a good example of the ways a business can connect with their market through RIA development.